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Recommended Reads from the StaticWorx Founder and President

4 min read

Headshot of Dave LongAre you looking for some great books to add to your reading list? Whether you’re a business executive, entrepreneur, flooring installer, architect or designer, or if you’re just looking for a great read, the right books can broaden your outlook and help you make the sorts of changes necessary for personal growth and continuing success. Dave Long, founder and president of StaticWorx, has compiled his must-read book recommendations to help you reach your goals, develop your business acumen, and give you strategies to help you make important changes and reach the next level of success in your business and personal journey.

Quit: The Power of Knowing When to Walk Away - Annie Duke

When I started reading this book a friend asked sarcastically, “Why are you reading a book about quitting?” I was embarrassed. I had turned only the first couple of pages, didn’t have an answer. My main takeaway is that knowing when to walk away is crucial to success. Quitting at the right time can limit losses and open new doors. It’s too bad we think so negatively about the word “quitting” when what we’re really talking about is knowing when it’s time to walk away and having the courage to do it. The progression in the Kenny Rogers song, the “Gambler,” is a logical one: You’ve got to know when to hold ‘em,  know when to fold ‘em. Know when to walk away. Know when to run.” I’m glad I didn’t quit Quit.

Book cover for Quit: The Power of Knowing When to Walk Away by Annie Duke

How to Change: The Science of Getting from Where You Are to Where You Want to Be - Katy Milkman

I chose this book because Katy works in behavioral economics, the same field as Daniel Kahneman, author of Thinking, Fast and Slow, (my most important read of the past 15 years). Before reading How to Change, I had been trying to figure out a better way to get myself into the gym more consistently. One of many concepts Katy introduces and backs with statistical examples is “temptation bundling” – i.e., combining a favorite temptation with a change you want to make. Imagine, for instance, denying yourself access to your favorite streaming shows unless you are on a treadmill. How To Change got me into the gym, and that’s only the start.

Book cover for How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman

The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt

I first read this book almost 30 years ago, and it has been critical to how I have analyzed everything from moving furniture to choosing suppliers and manufacturing methods. I keep extra copies of The Goal as gifts for people I think will benefit from reading it. During the early stages of conception and design of the interlocking floor that would become GroundLock Extreme, this book weighed heavily on my mind. Manufacturing a product by trying to marry multiple materials from different suppliers is a fail-safe formula for failure. Remembering this book prevented us from in-line injection molding, laminating different materials from different suppliers, and aftermarket coating, saving us from losing money for ourselves and our partners. Instead we found a partner with the right equipment to build a perfect, identical product every time, using one machine and one resin, in a continuous in-line process with automatic inline inspection and no bottlenecks. Thank you Eliyahu :). You must deal with the bottlenecks of life or you will fail. 

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About Dave Long

Dave is founder and CEO of StaticWorx, Inc., a U.S.-based supplier of static-control products that protect electronic components from harm caused by electrostatic discharge (ESD). An industry leader and ESD educator, Dave routinely provides workshops for architects and designers throughout the country. He’s provided ESD training for the Army Corps of Engineers and taught the FDA’s compliance auditors how to meet ESD standards at facilities that manufacture medical devices. His research-based articles are published widely in a variety industry journals, and his AIA-accredited CEU course for architects and designers has been called “possibly the best presentation… over the past ten years.”

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StaticWorx high-performance static-control floors protect electronic components, explosives, and high-speed computers from damage caused by static electricity. ESD flooring is part of a system. Choices should always be based on objective, researched evidence. When you partner with us, we look at all possible items that may need to integrate with the floor, and, focusing on your goals and objectives, help you find the right floor for your application.